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"Your extraordinary book has given me valuable insights... and I expect readers will agree.” —Spencer Johnson, co-author of The One Minute Manager, and author, Who Moved My Cheese

ABOUT THE BOOK

For all of history, human beings have striven to reconcile the divisions that separate society from society, human from human, and each individual from him- or herself, for the betterment of us all. Philosophy, religion, government, science—each offers solutions, yet the world grows more polarized and unstable every year.

Does nature itself provide the answer? A guiding principle that applies at all levels, from the subatomic to the cosmic, the personal to the global, art to politics?

It does: CO-OPETITION, a fundamental law that unifies the apparently opposing forces of cooperation and competition. Developed after a long and eclectic study of everything from physics to economics, the theory of Universal Co-opetition offers an antidote to polarization, a tool for figuring out the answers to the great questions, and a recipe for personal and social success—all stemming from the nature of the universe itself.

ABOUT THE AUTHOR
V Frank Asaro is a lawyer, musician/composer, inventor and author/philosopher who began developing the theory of co-opetition not long after he was selected out of law school as lawyer-clerk to the California Courts of Appeal. He went on to receive the highest-category law career peer review, Martindale Hubbell rating, and appeared in Who’s Who in American Law, 98-99 and Who’s Who in the World 2000.

REVIEWS

With co-opetition, the author demonstrates that a universal principle is at work in places where one would have hardly imagined it. Once introduced to the idea, I found myself seeing co-opetition everywhere. This is a gift to all who value simple, powerful ideas. —David Bowles, Ph.D., Co-author, The High Engagement Work Culture: Balancing “Me” and “We”

"Co-opetition: An idea whose time has come." —Ted Gildred, former United States Ambassador to Argentina