For all of history, human beings have striven to reconcile the divisions that separate society from society, human from human, and each individual from him- or herself, for the betterment of us all. Philosophy, religion, government, science—each offers solutions, yet the world grows more polarized and unstable every year.

Does nature itself provide the answer? A guiding principle that applies at all levels, from the subatomic to the cosmic, the personal to the global, art to politics?

It does: CO-OPETITION, a fundamental law that unifies the apparently opposing forces of cooperation and competition. Developed after a long and eclectic study of everything from physics to economics, the theory of Universal Co-opetition offers an antidote to polarization, a tool for figuring out the answers to the great questions, and a recipe for personal and social success—all stemming from the nature of the universe itself.

ABOUT THE AUTHOR
V Frank Asaro is a lawyer, musician/composer, inventor and author/philosopher who began developing the theory of co-opetition not long after he was selected out of law school as lawyer-clerk to the California Courts of Appeal. He went on to receive the highest-category law career peer review, Martindale Hubbell rating, and appeared in Who’s Who in American Law, 98-99 and Who’s Who in the World 2000.

REVIEWS

"Your extraordinary book has given me valuable insights... and I expect readers will agree.” —Spencer Johnson, co-author of The One Minute Manager, and author, Who Moved My Cheese

With co-opetition, the author demonstrates that a universal principle is at work in places where one would have hardly imagined it. Once introduced to the idea, I found myself seeing co-opetition everywhere. This is a gift to all who value simple, powerful ideas. —David Bowles, Ph.D., Co-author, The High Engagement Work Culture: Balancing “Me” and “We”

"Co-opetition: An idea whose time has come." —Ted Gildred, former United States Ambassador to Argentina